| Category | Details |
|---|---|
| Keyword/Event/Highlight | Axis Bank launches 'Safety Centre' on its mobile banking app |
| Launch Date | January 2026 |
| Purpose | Strengthen customer protection against digital fraud |
| Core Features | - Customizable security settings based on usage needs<br>- Real-time control over mobile and internet banking access<br>- Prevents unauthorized transactions |
| Key Security Tools | - SMS Shield to verify genuine messages<br>- Option to disable Internet Banking<br>- One-click restriction on fund transfers<br>- Block third-party app payments<br>- Control UPI usage, payee addition, and transfer limits |
| Significance | - Addresses rising digital banking fraud cases<br>- Empowers customers with self-managed security controls<br>- Reduces reliance on bank branches & customer support |
| Digital Banking Security | Includes transaction limits, authentication checks, and access controls to protect against phishing, fake SMS alerts, and unauthorized fund transfers |
| Platform | Mobile Banking App |
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