eSaras: Empowering Rural Entrepreneurs Through Digital Commerce
| Aspect | Details |
|---|---|
| Event | Digital India programme completes 11 years |
| Initiative | eSaras: A government-backed digital commerce platform |
| Developed By | Digital India Corporation (DIC) under MeitY in collaboration with MoRD |
| Operated Under | Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) |
| Objective | Enable rural producers to sell products directly to customers nationwide |
| Key Users | Rural producers, women entrepreneurs, Self-Help Groups (SHGs), FPOs |
| Products Offered | Handicrafts, handloom, papad, pickles, honey, millet-based foods, etc. |
| Digital Tools | Online seller registration, product cataloguing, inventory management, etc. |
| Multilingual Support | Powered by BHASHINI |
| Income Diversification | Promotes non-farm activities like food processing, handicrafts, handloom, etc. |
| Technology | Integrates UMANG, digital payments, logistics, API-based verification |
| Accessibility Features | Text-to-speech, adjustable text size, visual accessibility options |