IAMAI Launches E-Commerce Council of India to Unify $120 Billion Ecosystem
| Aspect | Details |
|---|---|
| Event | IAMAI launches E-Commerce Council of India (ECCI) |
| Purpose | Unify and advance India's $120 billion digital commerce ecosystem |
| Parent Organization | Internet and Mobile Association of India (IAMAI) |
| Key Participants | Amazon, Flipkart, Swiggy, Meesho, IndiaMART, MakeMyTrip, Uber, Rapido |
| Scope | Marketplaces, hyper-local services, mobility, travel tech, logistics, cross-border commerce, AI-powered commerce |

