Milkfed Punjab Introduces 'Veera' Mascot for Verka Brand
| Category | Details |
|---|---|
| Key Event | Launch of 'Veera' mascot for Verka, Punjab's flagship dairy brand. |
| Organization | Milkfed Punjab (Punjab State Cooperative Milk Producers' Federation), 7th largest in India. |
| Brand in Focus | Verka - Known for milk, lassi, butter, paneer, curd, and flavored milk products. |
| Mascot Details | - Name: Veera (means 'brother' in Punjabi). - Depicted as: Cheerful Sikh boy with folded hands. - Objective: Brand ambassador for Verka. |
| Event Context | Unveiled during the foundation stone-laying ceremony of a ₹135 crore dairy expansion project. |
| Project Location | Amritsar district, Punjab. |
| Project Purpose | - Expand production capacity for sterilized flavored milk. - Add new fermented dairy lines like lassi, curd, and flavored milk. |
| E-commerce Integration | Verka products to be available on online platforms for global access. |
| Significance of Veera | - Strengthens Verka's Punjabi identity. - Aims to create emotional and cultural resonance. - Inspired by Amul Girl's success. |