Ministry of Tourism Partners with Air India to Boost Global Tourism
| Key Aspect | Details |
|---|---|
| Event | Ministry of Tourism signs MoU with Air India to boost global tourism. |
| Objective | Promote India as a global tourism destination and increase foreign tourist arrivals (FTAs). |
| Partnership Scope | Joint promotional campaigns leveraging Air India's international flight network. |
| Campaign Integration | Promotion of 'Chalo India' Global Diaspora Campaign to engage Indian diaspora as brand ambassadors. |
| Marketing Initiatives | Co-branded campaigns, digital promotions, and international roadshows in Europe, North America, Middle East, and East Asia. |
| Niche Tourism Focus | Promotion of spiritual tourism, wellness/Ayurveda, eco-tourism, MICE events, and cruise tourism. |