Rajasthan Export Promotion Policy – 2024

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📌 Title and Timeline

• Title: Rajasthan Export Promotion Policy – 2024
• Applicability: Dec 2024 - 31st March 2029

🎯 Vision

To boost exports by expanding and diversifying Rajasthan’s export portfolio through administrative, institutional, fiscal, and infrastructural support, thereby generating employment and fostering sustainable, inclusive growth.

🥅 Objectives

1. Increase merchandise exports from ₹83,704.24 Cr (2023-24) to ₹1.5 lakh Cr by 2029
2. Improve the state's export ecosystem (logistics, infrastructure, air cargo)
3. Promote product diversification and new markets
4. Enhance export competitiveness and support R&D
5. Double the export-related workforce by 2029
6. Streamline export compliances and procedures
7. Foster entrepreneurship in exports

🧠 Strategy: The PUSH Framework

🚀 Focus Sectors

1. Engineering Goods
2. Gems & Jewellery
3. Dimensional Stones & Minerals
4. Textiles & Apparel
5. Handicrafts
6. Agro & Food Processing
7. Tourism & Hospitality
8. Health & Wellness Services

🧱 Institutional Framework

• REPCC: Rajasthan Export Promotion Coordination Council (Chaired by Chief Secretary)
• DEPC: District Export Promotion Committees (headed by District Collector)
• REPC: Rajasthan Export Promotion Council
  • Sectoral, Regional, Marketing, IT, Grievance Divisions
• PMU: Project Management Unit for policy monitoring
• MIFCs: District MSME Investment & Facilitation Centres for exporter support

📊 Export Scenario (2023–24)

• Total Exports: ₹83,704.24 Cr
• Top Export Categories:
  • Engineering Goods: ₹16,600 Cr
  • Gems & Jewellery: ₹11,180 Cr
  • Textiles: ₹8,820 Cr
  • Handicrafts: ₹7,990 Cr
  • Agro & Food Products: ₹6,480 Cr
• Top Destinations: USA (₹17,160 Cr), UAE, UK, Germany, Turkey, Bangladesh

💸 Incentives & Benefits

1. Marketing Assistance

• 75% reimbursement (max ₹3 lakh/year) for participation in international trade fairs (once every 2 years)

2. Quality & Tech Support

• 50% subsidy (max ₹5 lakh/unit/year) for certifications & export documentation
• 75% reimbursement (max ₹20,000/shipment, ₹3 lakh/year) for product testing
• 75% reimbursement (max ₹50 lakh) for adopting new technology

3. Freight/Logistics Subsidy

• 25% reimbursement (max ₹25 lakh/unit/year) for freight charges for first-time exporters

4. E-commerce Export Promotion

• 75% reimbursement (max ₹2 lakh/unit/year for 2 years) on platform fees (Amazon, Flipkart, etc.)

5. Export Credit Insurance

• 50% premium subsidy (max ₹2 lakh/unit/year) on ECGC policies for MSMEs

🧠 Export Research & Market Intelligence

• Creation of a multilingual export portal with:
  • Trade data, FTAs, market intelligence, exportable products, logistics, etc.
• District Export Action Plans to be prepared within 1 year

🧩 Capacity Building

• Mukhyamantri Niryaat Vriddhi Abhiyan: Export capacity building across all districts
• 25 training programs/year on export documentation, procedures, quality, etc.
• Tie-ups with institutions like IIFT, FDDI, NIFT, CSIR, BIS, FSSAI

🌐 Export Development Fund (EDF)

A dedicated fund with support from the Central and State Governments + CSR contributions for:

• Annual International Expos
• Buyer–Seller Meets (4/year)
• Reverse BSMs (1/year)
• Delegation Participation in global trade fairs
• Awards for best exporters, women, startups, innovation, etc.

🏆 Award Categories (Annexure II)

1. Highest Foreign Exchange Earner
2. Highest YoY Export Growth
3. Best Exporter (Sector-wise)
4. Exporter of New Value-Added Product
5. Exporter to Virgin Markets
6. Women Entrepreneurs
7. Export Startups
8. Global Presence / Innovation
9. Others as decided by SLTFC

🧾 Implementation & Review

• Led by Dept. of Industries & Commerce with support from REPC and SLTFC
• Annual review and updates based on performance metrics