| Aspect | Details |
|---|---|
| Event | Launch of Nayi Chetna 4.0 |
| Launched by | Union Minister for Rural Development and Union Minister for Women and Child Development |
| Campaign Focus | Strengthening women's safety, mobility, dignity, and socio-economic participation in rural India |
| Duration | 25th November to 23rd December 2025 |
| Key Objectives | Elimination of substance abuse, creation of violence-free communities, women's voice in governance, safe public spaces, shared domestic responsibilities, recognition of women's economic roles |
| Implementation Network | Self-Help Groups (SHGs) under DAY-NRLM |
| DAY-NRLM Overview | Launched in 2011, restructured in 2015, implemented by Ministry of Rural Development |
| DAY-NRLM Objectives | Reducing rural poverty through self-employment, skill development, and sustainable livelihoods |
| Primary Focus | Mobilizing rural women into SHGs, providing credit linkages, capacity-building, and access to markets |
| Key Components | Financial inclusion, digital literacy, diversification of livelihood activities |
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