| Key Aspect | Details |
|---|---|
| Introduction | Uttar Pradesh government launched the Marketing Development Assistance (MDA) scheme under the Uttar Pradesh Export Promotion Policy 2025-30. |
| Objective | To boost service exports, enhance marketing, and improve global competitiveness of service exporters. |
| Beneficiaries | Service exporters registered with: |
| - Export Promotion Bureau, Uttar Pradesh (UPEPB) | |
| - Uttar Pradesh Export Promotion Council | |
| - Exporting services under 12 champion service sectors identified by the Government of India. | |
| Financial Assistance | - Up to 75% of stall rental costs for international fairs/exhibitions abroad (up to ₹2 lakh). |
| - Up to 75% of economy class airfare for one participant (up to ₹1 lakh). | |
| - For events in India: up to ₹50,000 for stall rental and ₹25,000 for travel. | |
| - Assistance to organisers of international trade fairs -- up to 75% of total costs (subject to caps). | |
| Economic Significance | Aims to expand service sector's overseas presence, create employment, attract investment, and strengthen the state's export ecosystem. |
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